Brand YOU is being intentional in how you present yourself within the context of the job market. It is the steps you use take to make yourself highly distinguishable from all other candidates.
How do you want people to see you each and every time? The way you communicate, your attitude, appearance and performance all define your personal brand. Branding requires intention and consistency. How do you intentionally and consistently address the areas I just mentioned? What do people say about you when you are not around?
This blog is intended to give you some insight into that process.