Are you the student who ONLY attends events that targets your major? For instance, if your major isn’t in the title of the event you don’t show up or if your major isn’t mentioned in the job description you don’t apply. Unless an event or program specifically bars your attendance or participation I’d like for you to consider using every recruiting activity on your school’s campus as a way to showcase your brand and learn about the various opportunities that companies offer. Events and activities are a good way for you to practice communicating your message. The more events you attend the better you get at meeting people and expanding your personal contact network. You may also be exposed to new industries and companies and ways to utilize your major that you not have previously considered. Don’t limit your job search experience by simply focusing on events that apply to your major. Think outside of the box and expand your horizons just a bit by participating in something that doesn’t seem to relate to your area of study; you may uncover an area that becomes a new interest.
One of my greatest challenges is when I encounter a job searcher or student that doesn’t have much on their resume. They’ve spent their time going to work or getting through school and have paid little attention to developing other aspects of their lives. Employers want people with skills, knowledge and abilities. Work experience and school are not the only opportunities to enrich yourself in these areas. Get involved in local charities or organizations. Volunteer and become members of professional groups. You can add value to your self and you’ll have something interesting information to include in your resume. Spend some time looking at your resume. What does it reflect? What can you add to make yourself more appealing? Is it a new skill, professional membership, language proficiency, training course, challenging project or something else? If you find that you are lacking in areas to add to your resume that means you need to get work. It is really difficult to edit or create a resume if you have limited information to add. Get something to add to your resume. This will make you more valuable and ultimately lead to interesting discussions during the interview.
What steps are you taking today to achieve your ultimate career goal?
What projects are you pursuing that demonstrates your commitment to your stated area of interest?
What are you doing to prove that you are more than just talk?
For example if you have an interest in fashion how does your resume and experience showcase your dedication to this area? What have you done that illustrates your passion and excitement for this field? For example have you interned with any designers? Do you write or contribute to fashion blogs? How about a YouTube show where you discuss fashion trends? It isn’t enough to have lofty and exciting goals, you must also demonstrate your commitment to these goals based on your activities. Your activities serve to a potential employer as proof of your stated area of interest. If you can’t showcase your interest then it’s just talk.
Oral health care is a very important part of personal branding. The care or lack thereof that you have for your mouth is apparent on your face. The rule of thumb is to brush twice daily, floss regularly and visit your dentist every six months. These are the easiest and most straightforward approaches to avoid tartar, tooth decay and halotosis (bad breath). Your oral health also impacts your body’s overall health as well and poor oral health may be indicative that something isn’t quite right. Remember to take into consideration your mouth and teeth when you think about your appearance.
Do you have an interest in a particular profession or industry and you are unsure of exactly how to gain exposure to this area? I would like to suggest that you create an externship. An externship usually lasts between 1 day and 1 week. It’s an opportunity to shadow a business professional and/ or observe their work environment. It is also a way for employers to get a preview of how you would function within their company while providing you some exposure to a particular field of interest. Some times companies offer structured externship programs and other times they don’t. If you are interested in a particular company or industry I’d like to invite you to create your own externship, don’t wait for an employer to offer one to you. Determine the industry that you would like to work. Research companies in that field. Locate the appropriate HR representative and/ or hiring manager. Explain to them that you would like an opportunity to observe the nature of the profession or the work that is being performed in order to gain some insight as to whether or not the industry or career is an ideal fit for you. Create an outline of the job functions that you would like to see performed. Some companies will agree and others will not, however this is a useful tool for learning directly from professionals in the field. It is also a great way to develop your personal contact network while demonstrating that you are proactive about your professional development.