Campus presentations, interviews, scavenger hunts and a host of other company events are designed for employers to get to know you. It’s your job to be present and introduce yourself to the recruiters or other company representatives. Just as in any marketing campaign you must make yourself accessible and available to your target audience. Use your school’s online career management platform (CSO Interfase, Simplicity/NaceLink) to determine when and how companies will be on campus and schedule time to interface with the organizations you find desirable. Finding a internship or full time job is a job in and of itself, but if you dont’ connect with the individuals that can offer you access to opportunities within the organization, you will make the process much more difficult.
You are probably more inclined to get an interview if employers remember you from the events that they’ve held on campus. They will probably say “Remember Stu Dent from ABC University? S/he was at almost every event we had on campus. S/he is really interested.” Now, you are a subject of conversation and if qualified an interview is very likely. I’m sure you are aware that it’s very competitive and if attending a few events will give you an edge, I think it’s worth it. What do you think?